30 Days "Take Action" Program - Day 25

Target Marketing

And we don't mean like target practice either. What we mean is picking a specific "target" to market your product/service/business to. It's not as difficult as you may thing either. It just requires some creativity on your part and a little pre-planning

Here's what we mean. Say for instance you are marketing Hot Conference, or GDI, but don't know who would use it (aside from network marketers). Do you go to the dentist? Do you have horses or know people that do?

Do you have dogs, cats or other companion animals? Don't worry if you only answered yes to one or two of these questions – there's no prize for the right answer! Just some examples on how to target market Hot Conference.

HOT CONFERENCE AND DENTISTS
Target: Customer Sales of Hot Conference to Dentists

• Create a one page website featuring Hot Conference info for dentists - Google this as there are many different specialties for dentists. Including forensic, pediatric etc.
• List the benefits for dentists so they realize that the HOT CONFERENCE benefits relate specifically to THEM.

They can talk to anyone any where in the world - imagine how this would translate for them into saved air fare if conference holders offered online sessions for them or vice versa. Imagine how much information they could trade while online if trying to solve a forensics case, or trade tips on treating children. Use your imagination, because uses for a dentist would be unlimited.

Mention it's only ONE DOLLAR to try it free for one month

• Have not only one, not two ... but 5 conference rooms with unlimited seats for one low monthly price - that they can downgrade to ONE room during the trial period by just putting in a ticket to the Help Desk and asking.
• Talk for absolutely free with anyone in the world
• Talk in crystal-clear telephone quality with hundreds, and even thousands for one low monthly price
• Enjoy flat-rate monthly pricing for unlimited use

Hot Conference features are:

• Video, audio and whiteboard ... share images web pages and chat with your business associates all at the same time. The sharing images is really important for dentists. Think: x-rays and product information.
• Unlimited seat capacity per room
• Call people into your conference room for special meetings via an audio file. As soon as someone turns on their computer, they'll be notified by your audio voice clip about the meeting. No more forgetting meetings.
• This software is a desktop application. It will sit in your system tray, talk at leisure all day long.

HOT CONFERENCE AND HORSE OWNERS, CLUBS, ASSOCIATIONS
Target: Customer Sales of HOT Conference to Horse Registries & Local Horse Clubs

• Create a one page website featuring Hot Conference Info for Horse Registries - for instance - American Quarter Horse Association - Google this as there are many different Associations world wide for an amazing range of breeds.

Horse registries need to keep track of pedigrees, club happenings of various member clubs and events on a national scale. Imagine the cost and time saved if executive members used this instead or as a companion to their travels. Imagine how much information they could trade back and forth, pictures, files, etc.

Local Horse Clubs are always having shows and show logistics are hair-raising. Hot Conference would sure get everyone on the same page at the same time.

• List the benefits for Horse Registries and Local Clubs so they realize that the HOT CONFERENCE benefits relate specifically to THEM.

They can talk to anyone any where in the world - imagine how this would translate for them into saved air fare if conference holders offered online sessions for them or vice versa. Imagine how much information they could swap back and forth, timetables, pedigrees, winners names, prizes, files etc.

Mention it's only ONE DOLLAR to try it free for one month.

• Have not only one, not two ... but 5 conference rooms with unlimited seats for one low monthly price - that they can downgrade to ONE room during the trial period by just putting in a ticket to the Help Desk and asking.
• Talk for absolutely free with anyone in the world
• Talk in crystal-clear telephone quality with hundreds, and even thousands for one low monthly price
• Enjoy flat-rate monthly pricing for unlimited use

Hot Conference features are:

• Video, audio and whiteboard ... share images web pages and chat with your business associates all at the same time. The sharing images is really important for dentists. Think: x-rays and product information.
• Unlimited seat capacity per room
• Call people into your conference room for special meetings via an audio file. As soon as someone turns on their computer, they'll be notified by your audio voice clip about the meeting. No more forgetting meetings.
• This software is a desktop application. It will sit in your system tray, talk at leisure all day long.

HOT CONFERENCE AND VETERINARIANS
Target: Customer Sales of Hot Conference product to Veterinarians

• Create one page website featuring communication with hot conferencing software for veterinarians
• Market to Veterinarians on the web using pay per click on Google. This is a specialty area, and I'm planning to be very specific with my search words.
• List the following benefits for Veterinarians so they understand the benefits that pertain specifically to them.

Benefits are:
Online Collaboration with other vets, sharing of files, and work live via the room. Veterinarians may conduct mini seminars to increase client base awareness about their pets and use that as a platform for up selling certain services as a result increasing profitability.

Get the idea? It's pretty straight forward, and only takes a bit of creative thinking to hammer out a terrific proposal for any of the above examples. With advance planning, you will have everything under control, and can talk to any point brought up during your marketing presentation(s).

Of course, before you send any of this information, you will need to make some initial contact with your targets first. This will reduce the chances of being deleted.

Here's an example of an e mail you can use to send to a target. Let's use the Veterinarian.

Dear Dr. (Name)

Knowing how busy you are, I won't make this a long e mail. I have information on a conferencing software program that would be extremely profitable for your business.

Two of its benefits include: online collaboration with other Vets and Labs, sharing of files and work live via the conference room. The ability to conduct mini seminars to increase client awareness about their pets

Would you like more information?


Sincerely:

Eka Y.S.
eka_ys@yahoo.com

When you get a reply, follow up with the rest of the information. You might not get a reply immediately, and don't be discouraged as Vets are very busy people who may not get to their e mails until late at night.

GLOBAL DOMAIN INTERNATIONAL (GDI)

Okay, a couple of examples on how to target market GDI.

Target: Customer Sales of GDI to Cat Breeders

1. Create a one page website featuring GDI info for CAT Breeders who do choose to sell their kittens, mention if they do not have a site already, or are not happy with the one they currently have, that GDI can help them build their own site and FOL can teach team building and marketing online for team building based products and or services. Google any breed for sites and go from there.

2. List the following benefits for cat breeders so they realize that GDI could benefit them specifically.

• Easy to build your own web page right on site.
• Hosting available as well (should the breeder not have a site or be near the end of their contract with another host provider.
• That they can use URL Forwarding of their .ws domain to any other WebSite that they want. The total package is only $10 a month - but FREE to use for 7 days when they first join.
• In addition to hosting, web site building on their site, they can build their OWN site and upload it for hosting.
• If they are happy with how their site is operating and meets their expectations, then reselling GDI would offer them another revenue stream that would be more stable and reliable than once a year (or possibly twice) breedings

Target: Customer Sales of GDI to Dog Breeders

1. Create a one page website featuring GDI info for CAT Breeders who do choose to sell their puppies, mention if they do not have a site already, or are not happy with the one they currently have, that GDI can help them build their own site and FOL can teach team building and marketing online for team building based products and or services. Google any breed for sites and go from there.

2. List the following benefits for dog breeders so they realize that GDI could benefit them specifically.

• Easy to build your own web page right on site.
• Hosting available as well (should the breeder not have a site or be near the end of their contract with another host provider.
• That they can use URL Forwarding of their .ws domain to any other WebSite that they want. The total package is only $10 a month - but FREE to use for 7 days when they first join.
• In addition to hosting, web site building on their site, they can build their OWN site and upload it for hosting.
• If they are happy with how their site is operating and meets their expectations, then reselling GDI would offer them another revenue stream that would be more stable and reliable than once a year (or possibly twice) breedings

Get the idea? It's pretty straight forward, and only takes a bit of creative thinking to hammer out a terrific proposal for any of the above examples. With advance planning, you will have everything under control, and can talk to any point brought up during your marketing presentation(s)

Of course, before you send any of this information, you will need to make some initial contact with your targets first. This will reduce the chances of being deleted.

Here's an example of an e mail you can use to send to a target. Let's use the Veterinarian.

Dear Name:

Knowing how busy you are, I won't make this a long e mail. I have information on a web site hosting, self web site creation, domain name registration and permanent web address that could extremely profitable for your business.

A few of the benefits for you are: build your own web page right on site, or upload your own site. Hosting and site forwarding available FREE for seven days to try ($10 a month after the week)

Would you like more information?


Sincerely:

Eka Y.S.
eka_ys@yahoo.com

When you get a reply, follow up with the rest of the information. You might not get a reply immediately, and don't be discouraged as breeders are very busy people.

So, that wasn't so bad was it? Chances are you already have some great ideas of your own to use and are raring to go! If you need any help, ask your FOL enroller or ANYONE else on the FOL team. We're here to help you succeed.