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30 Days "Take Action" Program - Day 18
E-Mail Marketing - Overview
Without a doubt, one of the more important aspects of network marketing is the much maligned e-mail – the thing people love to hate that often comes in the form of spam. Hesitant to try this kind of marketing for fear that people will delete your e-mail?
Well, they might no matter what you do, but that doesn’t mean you shouldn’t do this type of marketing. Targeted e-mail marketing is one of the most powerful marketing tools available if done correctly. A well defined e-mail strategy is a feather in your arsenal, and, the foundation for relationship marketing.
You can achieve outstanding results with email marketing while investing only a small amount of time and an even smaller amount of money. E-mail marketing is inexpensive and what better way to market on a shoe-string budget? There’s no production, materials or postage costs, and, it’s 20 times more cost effective than direct mail.
The major selling point about e-mail marketing is you are proactively talking to your existing FOL team members and prospects. You’re not sitting there waiting for them to come back to your web site. It’s also IMMEDIATE communication.
Your call to action is clear: "Click here to take advantage of this offer", or "to learn more about this service". Generally speaking responses to this type of e-mail occur within 48 hours of being sent.
Types of E-Mails and Examples
“Opt-In” E-mail
"Opt-In" direct e-mail is sending e-mail to recipients that HAVE approved of commercial e-mail. Translation: they’ve agreed to receive (opted in) offers like yours. Yes you can pay for a service like this, but why would you when you can write your own “opt-in” style e-mail.
FOL already does this very effectively by asking our targeted recipients if they want more information. How? With our “Can I help you” e-mails such as the following:
SAMPLE EMAIL
Hi Joe, I saw your GDI site. I'm in GDI too, but thought you might want to know about our team. Even though you aren't in our group, we can help you with your GDI business.
Are you pleased with your GDI business growth? If you're getting enrollments, is your team duplicating your efforts? If you want to know how we're achieving that in GDI, let me know, and I'll send you the information.
What we're doing is simple and effective, doesn't compete with what you're already doing and there's no gimmicks to sell you, just a 30 day training program and support information along with some real strategies that work.
All the best to you!
Eka Y.S.
Email & Yahoo Messenger ID: eka_ys@yahoo.com
http://www.successexcel.com
Promotional Postcard
Postcards are efficient, easy-to-create powerful marketing tools and are useful for customer up sells and cross sells, direct purchase, lead generation and brand awareness. An effective postcard email will usually do the trick with after you’ve done your relationship marketing. Is some cases, but not all, a postcard email promotes an event.
SAMPLE EMAIL
If I helped you start an online business from home, and in two or three years you were able to retire with an affluent lifestyle, would you send me a Thank You note? Well, that's what I want to do. Come to our training meeting on Day at Time and you can start to change how you do build your business now. http://www.successexcel.com
Promotional Teaser
Mostly this kind of email is just exactly what it says – a teaser. Let’s give you some catchy examples right off the bat and see what we mean
SAMPLE EMAIL
Subject: Follow Our Lead
Text: and watch your business grow with our free support and 30 day training program designed to provide you with the tools to earn a stable residual income for life.
Meet our Team at http://www.successexcel.com
Eka Y.S.
Email & Yahoo Messenger ID: eka_ys@yahoo.com
http://www.successexcel.com
PS Apply for a place on our team today!
Promotional Catalogue
A promotional catalogue email is one that literally contains your “catalogue” of products and, since we’re talking about FOL, it would contain all your business opportunities, which is your product.
Before you write this kind of e mail, you need to know how to match your competition (if you have any – and if you don’t – BONUS point to be emphasized) or beat them. What does FOL have others don’t? ie team support, training, a 30 day program, and four low cost businesses. Pretty hard to beat that kind of offer. Pretty easy to tell others how FOL could benefit them.
Also consider if your “competition” per se might have something you think you can not compete against. You need to know these things so you don’t “step in it” if you honestly can’t offer something the other guys are offering.
Relationship Prospecting
This one is pretty straight forward and is based on the fact that you have already built a relationship with your prospect – it’s someone you know and think would be a good team member for FOL. You’ll provide them with the information they need to become informed about FOL, and enough information that allows them to make an informed decision about joining.
It doesn’t have to be any more than about 400 words, but it must contain at least 3 calls to action – and – the same call to action. Translation: ask them to visit a particular page of your FOL site three times, not different pages every time you ask them to do something. Why? Too confusing for them. Stick to the basics and make sure you have that covered thoroughly.
This style of email should have at least three calls to action in it – and that would be relating to asking them to visit your FOL team site. Try for one PS, but ideally two (the second being a PSS) and make that PSS the third call to action. Here's the example
SAMPLE EMAIL
Hi Joe, I'd be happy to show you what we do to help others build their current business and create
secondary incomes. I believe if you take a good hard look at what we do, you’ll want to be a part of it.
Every person who joins our team is given the tools, knowledge and support needed to build a residual income for the long term. They’re put into a position to succeed. Our team members break down the process of building residual income into very simple, duplicatable procedures that anyone can do. This will allow YOU to build an income that grows from month to month.
Three things explain our business plan...
One: Focus your efforts. Have a central "business" to recommend – ie GDI or Hot Conference. You have to be able to say, "This is the best thing and what I personally recommend."
Two: Most "new businesses" fail, which means you have no safety net. There’s also no way to know which ones will fail or succeed.
These two things are in direct conflict. On one hand, you have to focus your efforts and on the other, you don't want to build an income through a business only to start over when that business fails.
Three: You need effective support and training to create duplication to achieve long term residual income. The kind of training not usually shared in the industry.
Here’s our solution. View my team site for a clearer picture. http://www.justfollowourlead.com/eka_ys
We created a team - "Follow Our Lead" (FOL) – that functions as our "primary business" even though it’s NOT a business. Under our FOL umbrella we’ve packaged four low cost, highly stable programs that complement each other.
The package is a complete set of tools, products and services - everything needed to succeed at creating a long term residual income producing business.
Our programs are backed by FREE training and FOL Team support for 30 days. We ask you join one other program at the end of 30 days. When you join us, follow our lead and take regular action, you’ll build an income that grows, thanks to YOUR efforts and the efforts of your downline.
To learn more please join our training forum, at http://www.justfollowourlead.com/eka_ys/TakingAction
Everyone is invited to our meetings and contributes their thoughts and examples of what works for them in their business. By joining our support and training forum, reading our postings, and attending some of our on-line meetings, you’ll want to work with us. Looking at our programs and training and support structure shows you how simple, yet effective it is.
Our online meetings during the week (through online conferencing) are for training Team members, but virtually every guest joins our team. When you attend, you’ll see and hear (you do need sound) positive people working together towards a common goal - discussing simple things you’ll be able to use to build your business. We’re far stronger together than we would ever be alone.
Information on dates and times is available through the training and support group. http://www.justfollowourlead.com/eka_ys/TakingAction
You don't have to join all the programs to participate in our training and support. You can participate with a minimum of one of the businesses, but we have included all of them in the package because they’re low cost and offer tremendous value.
The Plan for "Follow Our Lead" includes four programs, I have chosen to participate in all myself and here is the information on them. (If you only particpate in two, then use those two)
Empowerism is $20 per month and offers an excellent platform for building your business online, with training techniques geared towards online marketing. Don't let the low cost fool you Empowerism provides real income potential. http://www.justfollowourlead.com/eka_ys/Empowerism
Global Domain International (GDI) is one of the most stable and easy to build businesses out there. Despite the low cost ($10 a month), it can provide a very good income. Most of our members use the domain and hosting offered through GDI to host and redirect people to their "Follow Our Lead" team site. http://www.justfollowourlead.com/eka_ys/GDI
Hot Conference (HC) is web conferencing technology we use for our team meetings. Join for the first month for $1, but downgrade to a one room package during the month. HC may in fact provide the largest long term residual income as it can be used as an excellent lead generator. http://www.justfollowourlead.com/eka_ys/HotConference
When you join FOL team, you’ll be part of an already successful team who does things the right way and not by attracting people with false promises and dishonest powerline schemes. I think you’ll be one of those successful people. We look forward to you joining us!
All the best to you!
Eka Y.S.
Email & Yahoo Messenger ID: eka_ys@yahoo.com
http://www.successexcel.com
The next category of email marketing is the Relationship Informative arena. This is something usually used in newsletters and ezines. You’ve seen them – the large one page “infomercials” if you will, that don’t ask anyone to buy anything – they just provide information.
Now, having said that, you need to be very careful you don’t “step in it” and come across as the Merry Internet Marketer. Your goal is to merely provide information in – dare we say it – an informational manner. Usually in about 1,500 words give or take.
Here’s what we mean by watch your step when you use this kind of email, and make sure it’s well written etc. Studies show e-newsletters that are informative, convenient, and timely are preferred. However, a new study shows only 11% of newsletters are read thoroughly.
Lesson is? Layout and content are critical. Readers are highly critical of newsletters that waste their time, and will ignore or delete newsletters that aren’t perceived as useful. Since your whole reason for marketing is to retain customers, this is a skill you NEED to master.
Although this is a long lesson, it’s packed with valuable information. Daunting? Yes, however, FOL is here to not only lead and support you, but to teach you how to write messages like the ones you read in this lesson. You only have to ask for help, and you will receive it.
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